| 000 | 01110cam-a22003734a-4500 | ||
|---|---|---|---|
| 001 | 000448079 | ||
| 003 | OCoLC | ||
| 005 | 20240105144057.0 | ||
| 008 | 040819s2004 maua rb 001 0 eng d | ||
| 010 | _a2003065006 | ||
| 020 | _a0072537728 (alk. paper) | ||
| 020 | _a0071214259 (international : alk. paper) | ||
| 020 | _a0072883928 (set) | ||
| 035 | _a299131 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5821 _bB62.2004 |
|
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 | _aArens, William F | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2004. |
||
| 300 |
_axlii, 617, [62] p. : _bil. (algunas col.) ; _c28 cm. + _e1 disco óptico láser de computadora (4 3/4 in.) |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aIncluye índice. | ||
| 544 | 0 |
_aSolicitar el disco en el mostrador de Colecciones Especiales. _3Disco óptico. |
|
| 650 | 4 | _aPublicidad. | |
| 942 | 1 | _cNEWBFXC1 | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c420069 _d420069 |
||
| 980 |
_851 _gRonald RUIZ |
||