000 | 01255cam-a22004094a-4500 | ||
---|---|---|---|
001 | 000448147 | ||
003 | OCoLC | ||
005 | 20240105144059.0 | ||
008 | 040823s2003 mauab rb 001 0 eng d | ||
010 | _a2002016549 | ||
020 | _a0072466650 (student : alk. paper) | ||
020 | _a0071151613 (international : alk. paper) | ||
035 | _a299090 | ||
040 |
_aDLC _bspa _cDLC _dUIASF |
||
050 | 4 |
_aHF 5415.135 _bC72.2003 |
|
082 | 0 | 0 |
_a658.8/02 _221 |
100 | 1 | _aCravens, David W | |
245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
250 | _a7th ed. | ||
260 |
_aBoston : _bMcGraw-Hill Irwin, _c2003. |
||
300 |
_axviii, 843 p. : _bil., maps ; _c26 cm. |
||
440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
504 | _aIncluye referencias bibliográficas e índices. | ||
650 | 4 |
_aMercadotecnia _xToma de decisiones. |
|
650 | 4 |
_aMercadotecnia _xAdministración. |
|
650 | 4 |
_aMercadotecnia _xAdministración - _xEstudio de casos. |
|
700 | 1 | _aPiercy, Nigel F. | |
942 | 1 | _cNEWBFXC1 | |
950 | 0 | _xDecision making. | |
950 | 0 | _xManagement. | |
950 | 0 | _xManagement | |
049 | _aUIAA | ||
905 | _a01 | ||
999 |
_c420137 _d420137 |
||
980 |
_851 _gRonald RUIZ |