| 000 | 01255cam-a22004094a-4500 | ||
|---|---|---|---|
| 001 | 000448147 | ||
| 003 | OCoLC | ||
| 005 | 20240105144059.0 | ||
| 008 | 040823s2003 mauab rb 001 0 eng d | ||
| 010 | _a2002016549 | ||
| 020 | _a0072466650 (student : alk. paper) | ||
| 020 | _a0071151613 (international : alk. paper) | ||
| 035 | _a299090 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.135 _bC72.2003 |
|
| 082 | 0 | 0 |
_a658.8/02 _221 |
| 100 | 1 | _aCravens, David W | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2003. |
||
| 300 |
_axviii, 843 p. : _bil., maps ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncluye referencias bibliográficas e índices. | ||
| 650 | 4 |
_aMercadotecnia _xToma de decisiones. |
|
| 650 | 4 |
_aMercadotecnia _xAdministración. |
|
| 650 | 4 |
_aMercadotecnia _xAdministración - _xEstudio de casos. |
|
| 700 | 1 | _aPiercy, Nigel F. | |
| 942 | 1 | _cNEWBFXC1 | |
| 950 | 0 | _xDecision making. | |
| 950 | 0 | _xManagement. | |
| 950 | 0 | _xManagement | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c420137 _d420137 |
||
| 980 |
_851 _gRonald RUIZ |
||