| 000 | 01249pam-a22004094a-4500 | ||
|---|---|---|---|
| 001 | 000448164 | ||
| 003 | OCoLC | ||
| 005 | 20240105144059.0 | ||
| 008 | 040823s2004 maua rb 001 0 eng d | ||
| 010 | _a2003042015 | ||
| 020 | _a0072536764 (alk. paper) | ||
| 020 | _a0071214380 (international : alk. paper) | ||
| 035 | _a299079 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5823 _bB387.2004 |
|
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 |
_aBelch, George E. _q(George Eugene) |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c2004. |
||
| 300 |
_axxvi, 779, [67] p. : _bil. col. ; _c28 cm. |
||
| 440 | 4 | _aThe McGraw-Hill/Irwin series in marketing | |
| 504 | _aIncluye referencias bibliográficas (p. EN1-EN25) e índice. | ||
| 650 | 4 | _aPublicidad. | |
| 650 | 4 | _aPromoción de ventas | |
| 650 | 4 | _aComunicación en mercadotecnia. | |
| 700 | 1 | _aBelch, Michael A. | |
| 942 | 1 | _cNEWBFXC1 | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c420154 _d420154 |
||
| 980 |
_851 _gRonald RUIZ |
||