000 00913cam-a22003134a-4500
001 000448214
003 OCoLC
005 20240105144059.0
008 040824s2001 nyua rb 001 0 eng d
010 _a2001033430
020 _a074321188X
035 _a299124
040 _aDLC
_bspa
_cDLC
_dUIASF
050 4 _aHF 5415.122
_bC36.2001
082 0 0 _a658.8/1
_221
100 1 _aCapon, Noel.
245 1 0 _aKey account management and planning :
_bthe comprehensive handbook for managing your company's most important strategic asset /
_cNoel Capon.
260 _aNew York :
_bFree Press,
_c2001.
300 _axiv, 462 p. :
_bil. ;
_c25 cm.
504 _aIncluye referencias bibliográficas e índice.
650 4 _aCuentas clave en mercadotecnia
942 1 _cNEWBFXC1
950 0 _xKey accounts.
049 _aUIAA
905 _a01
999 _c420204
_d420204
980 _851
_gRonald RUIZ