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| 001 | 000448382 | ||
| 003 | OCoLC | ||
| 005 | 20240105144101.0 | ||
| 008 | 040826s2003 nyua rb 001 0 eng d | ||
| 010 | _a2002045586 | ||
| 020 | _a0684848678 | ||
| 035 | _a299031 | ||
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_aDLC _bspa _cDLC _dUIASF |
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_aHF 5415 _bH865.2003 |
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| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aHulbert, James M. | |
| 245 | 1 | 0 |
_aTotal integrated marketing : _bbreaking the bounds of the function / _cJames Mac Hulbert, Noel Capon, Nigel F. Piercy. |
| 260 |
_aNew York : _bFree Press, _c2003. |
||
| 300 |
_axii, 356 p. : _bil. ; _c24 cm. |
||
| 500 | _aIncluye índice. | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 |
_aMercadotecnia _xAdministración. |
|
| 700 | 1 | _aCapon, Noel. | |
| 700 | 1 | _aPiercy, Nigel. | |
| 942 | 1 | _cNEWBFXC1 | |
| 950 | 0 | _xManagement. | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c420372 _d420372 |
||
| 980 |
_851 _gRonald RUIZ |
||