000 00844cam-a22003018a-4500
001 000449021
005 20240105144107.0
008 040908s2005 nju rb 001 0 eng d
010 _a2004041525
020 _a0131017705
035 _a299139
040 _aDLC
_bspa
_cDLC
_dUIASF
050 4 _aHF 5415.126
_bS65.2005
082 0 0 _a658.8/72
_222
100 1 _aSpiller, Lisa.
245 1 0 _aContemporary direct marketing /
_cLisa Spiller, Martin Baier.
260 _aUpper Saddle River, N.J. :
_bPearson Education/ Prentice Hall,
_c2005.
300 _axxi, 410 p. ;
_c24 cm.
504 _aIncluye referencias bibliográficas e índice.
650 4 _aMercadotecnia directa
700 1 _aBaier, Martin.
942 1 _cNEWBFXC1
905 _a01
999 _c421008
_d421008
980 _851
_gRonald RUIZ