| 000 | 00797cam-a2200301-a-4500 | ||
|---|---|---|---|
| 001 | 000042862 | ||
| 005 | 20240105131624.0 | ||
| 008 | 920928t19641964xxu r 000 0 eng d | ||
| 035 | _a072620 | ||
| 035 | _a144633 | ||
| 035 | _aUIA0042862 | ||
| 040 |
_aUIASF _cUIASF |
||
| 041 | 0 | _aENG | |
| 050 | 4 |
_aHF 5415 _bO83 |
|
| 100 |
_aOtteson, Schuyler Franklin _d1917- |
||
| 245 | 1 | 0 |
_aMarketing: the firm's viewpoint / _cscuyler F. Otteson, William G. Panschar, james M. Patterson |
| 260 |
_aNew York : _bMacmillan, _cc1964 |
||
| 300 |
_a718 p. ; _c21 cm |
||
| 440 | 4 | _aThe Macmillan Marketing | |
| 650 | 0 | _aMercadotecnia | |
| 700 | 1 | _aPanschar, William G | |
| 700 | 1 | _aPatterson, James M | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c42278 _d42278 |
||
| 980 |
_851 _gRonald RUIZ |
||