| 000 | 00887namaa2200289Ia-4500 | ||
|---|---|---|---|
| 001 | 000451948 | ||
| 003 | OCoLC | ||
| 005 | 20240103081648.0 | ||
| 008 | 041029s2001 caua rb 000 0 eng d | ||
| 035 | _a300396 | ||
| 040 |
_aUIASF _bspa _cUIASF |
||
| 050 | 4 |
_aHD 30.28 _bP68.2001 |
|
| 100 | 1 | _aPotter, Lester R. | |
| 245 | 1 | 4 |
_aThe communication plan : _bthe heart of strategic communication / _cLester R. Potter. |
| 250 | _a2nd ed. | ||
| 260 |
_aSan Francisco, Calif. : _bInternational Association of Business Communicators, _c2001. |
||
| 300 |
_a402 p. (paginación con separador) : _bil. ; _c28 cm. |
||
| 650 | 4 | _aPlaneación estratégica | |
| 650 | 4 | _aComunicación en la administración | |
| 710 | 2 | _aInternational Association of Business Communicators | |
| 905 | _a21 | ||
| 049 | _aUIAA | ||
| 942 | 1 | _cNEWBFXC10 | |
| 999 |
_c423887 _d423887 |
||
| 980 |
_851 _gRonald RUIZ |
||