| 000 | 00876cam-a22003014a-4500 | ||
|---|---|---|---|
| 001 | 000453512 | ||
| 003 | OCoLC | ||
| 005 | 20240105144201.0 | ||
| 008 | 041126s2003 njua rb 001 0 eng d | ||
| 010 | _a2002025164 | ||
| 020 | _a0130411507 | ||
| 035 | _a301845 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHD 69.B7 _bK45.2003 |
|
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2003. |
||
| 300 |
_axxvii, 788 p. : _bil. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 |
_aProductos de nombre comercial _xAdministración. |
|
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c425424 _d425424 |
||
| 980 |
_851 _gRonald RUIZ |
||