| 000 | 01153nam-a2200337Ia-4500 | ||
|---|---|---|---|
| 001 | 000453514 | ||
| 003 | OCoLC | ||
| 005 | 20240105144201.0 | ||
| 008 | 041126s2003 njua rb 000 0 eng d | ||
| 020 | _a0131411330 | ||
| 035 | _a301847 | ||
| 040 |
_aEXW _bspa _cEXW _dUIASF |
||
| 050 | 4 |
_aHD 69.B7 _bK452.2003 |
|
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aBest practice cases in branding : _blessons from the world's strongest brands / _cKevin Lane Keller. |
| 246 | 3 | 0 | _aLessons from the world's strongest brands |
| 260 |
_aUpper Saddle River, N.J. : _bPearson Education/Prentice Hall, _c2003. |
||
| 300 |
_a288 p. : _bil. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas. | ||
| 650 | 4 |
_aProductos de nombre comercial _xAdministración. |
|
| 650 | 4 |
_aProductos de nombre comercial _xAdministración - _vEstudio de casos. |
|
| 700 | 1 | 2 |
_aKeller, Kevin Lane, _d1956- _tStrategic brand management. |
| 942 | 1 | _cNEWBFXC1 | |
| 950 | 0 | _xManagement. | |
| 950 | 0 | _xManagement | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c425426 _d425426 |
||
| 980 |
_851 _gRonald RUIZ |
||