| 000 | 00851cam-a2200325-a-4500 | ||
|---|---|---|---|
| 001 | 000453518 | ||
| 003 | OCoLC | ||
| 005 | 20240105144201.0 | ||
| 008 | 041126s1998 maua rb 001 0 eng d | ||
| 010 | _a97003230 | ||
| 020 | _a0321001982 | ||
| 035 | _a301846 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415 _bR3242.1998 |
|
| 100 | 1 | _aRao, Vithala R. | |
| 245 | 1 | 0 |
_aAnalysis for strategic marketing / _cVithala R. Rao, Joel H. Steckel. |
| 260 |
_aReading, Mass. : _bAddison-Wesley, _c1998. |
||
| 300 |
_axiii, 514 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 | _aMercadotecnia | |
| 700 | 1 | _aSteckel, Joel H. | |
| 942 | 1 | _cNEWBFXC1 | |
| 049 | _aUIAA | ||
| 994 |
_aX0 _bUIA |
||
| 905 | _a01 | ||
| 999 |
_c425430 _d425430 |
||
| 980 |
_851 _gRonald RUIZ |
||