| 000 | 01123cam-a2200325-a-4500 | ||
|---|---|---|---|
| 001 | 000453668 | ||
| 005 | 20240105144204.0 | ||
| 008 | 041130s2004 sp a r 001 0 spa d | ||
| 020 | _a8449315247 | ||
| 035 | _a301935 | ||
| 040 |
_aUIASF _bspa _cUIASF |
||
| 050 | 4 |
_aHD 8038.A1 _bK6718.2004 |
|
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 |
_aKotler, Philip _979532 |
|
| 240 | 1 | 0 |
_aMarketing professional services: forward-thinking strategies for boosting your business, your image, and your profits _g[Título original]. _lEspañol |
| 245 | 1 | 3 |
_aEl marketing de los servicios profesionales / _cPhilip Kotler, Thomas Hayes, Paul N. Bloom ; prólogo de Fernando Trias de Bes |
| 260 |
_aBarcelona : _bPaidós, _c2004. |
||
| 300 |
_a422 p. : _bil. ; _c22 cm. |
||
| 440 | 0 |
_aPaidós empresa ; _v100 |
|
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 4 |
_aProfesiones _xMercadotecnia. |
|
| 700 | 1 |
_aHayes, Thomas J. _q(Thomas Joseph), _d1953- |
|
| 700 | _aBloom, Paul N | ||
| 942 | 1 |
_cNEWBFXC1 _2lcc |
|
| 905 | _a01 | ||
| 999 |
_c425578 _d425578 |
||
| 980 |
_851 _gRonald RUIZ |
||