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| 001 | 000458253 | ||
| 003 | OCoLC | ||
| 005 | 20240105144324.0 | ||
| 008 | 050302s2005 maua rb 001 0 eng d | ||
| 010 | _a2004053843 | ||
| 020 | _a0072865962 | ||
| 035 | _a304816 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
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| 050 | 4 |
_aHF 5415.13 _bL395.2005 |
|
| 100 | _aLehmann, Donald R | ||
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irvin, _c2005. |
||
| 300 |
_axii, 256 p. : _bil. ; _c23 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aIncluye índice. | ||
| 650 | 4 |
_aMercadotecnia _zEstados Unidos - _xAdministración. |
|
| 700 | 1 | _aWiner, Russell S. | |
| 942 | 1 | _cNEWBFXC1 | |
| 950 | 0 | _xManagement. | |
| 905 | _a01 | ||
| 999 |
_c430048 _d430048 |
||
| 980 |
_851 _gRonald RUIZ |
||