000 | 00920cam-a22003254a-4500 | ||
---|---|---|---|
001 | 000458253 | ||
003 | OCoLC | ||
005 | 20240105144324.0 | ||
008 | 050302s2005 maua rb 001 0 eng d | ||
010 | _a2004053843 | ||
020 | _a0072865962 | ||
035 | _a304816 | ||
040 |
_aDLC _bspa _cDLC _dUIASF |
||
050 | 4 |
_aHF 5415.13 _bL395.2005 |
|
100 | _aLehmann, Donald R | ||
245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
250 | _a6th ed. | ||
260 |
_aBoston : _bMcGraw-Hill/Irvin, _c2005. |
||
300 |
_axii, 256 p. : _bil. ; _c23 cm. |
||
440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
500 | _aIncluye índice. | ||
650 | 4 |
_aMercadotecnia _zEstados Unidos - _xAdministración. |
|
700 | 1 | _aWiner, Russell S. | |
942 | 1 | _cNEWBFXC1 | |
950 | 0 | _xManagement. | |
905 | _a01 | ||
999 |
_c430048 _d430048 |
||
980 |
_851 _gRonald RUIZ |