000 | 01012cam-a22003374a-4500 | ||
---|---|---|---|
001 | 000463336 | ||
003 | OCoLC | ||
005 | 20240105144423.0 | ||
008 | 050607s1999 nyua rb 001 0 eng d | ||
010 | _a99018003 | ||
020 | _a0684854236 | ||
035 | _s307171 | ||
040 |
_aDLC _bspa _cDLC _dUIASF |
||
050 | 4 |
_aHF 5415.13 _bS343.1999 |
|
082 | 0 | 0 |
_a658.8/27 _221 |
100 | 1 | _aSchmitt, Bernd | |
245 | 1 | 0 |
_aExperiential marketing : _bhow to get customers to sense, feel, think, act, and relate to your company and brands / _cBernd H. Schmitt. |
260 |
_aNew York : _bFree Press, _c1999. |
||
300 |
_axix, 280 p. : _bil. ; _c24 cm. |
||
504 | _aIncluye referencias bibliográficas (p. 255-265) e índice. | ||
650 | 4 |
_aProductos de nombre comercial _xMercadotecnia. |
|
650 | 4 | _aImagen corporativa. | |
942 | 1 | _cNEWBFXC1 | |
950 | 0 | _xMarketing. | |
049 | _aUIAA | ||
905 | _a01 | ||
999 |
_c435077 _d435077 |
||
980 |
_851 _gRonald RUIZ |