000 01484cam-a22003974a-4500
001 000463443
003 OCoLC
005 20240105144425.0
008 050608s2004 cauao rb 001 0 eng d
010 _a2003006597
020 _a0761926682 (hardcover)
020 _a0761926690 (paperback)
035 _a307694
035 _a313936
040 _aDLC
_bspa
_cDLC
_dUIASF
050 4 _aHF 5415.32
_bM66.2004
082 0 0 _a658.8/342
_221
100 _aMooij, Marieke K. de
_d1943-
245 1 0 _aConsumer behavior and culture :
_bconsequences for global marketing and advertising /
_cMarieke de Mooij.
260 _aThousand Oaks, Calif. :
_bSage Publications,
_c2004
300 _axiv, 345 p. :
_bil., diagrs., fotografías, gráficas ;
_c26 cm.
504 _aIncluye referencias bibliográficas e índice.
505 0 0 _tGlobal consumers in a global village? --
_tValues and culture --
_tConvergence and divergence in consumer behavior --
_tConsumer : attributes --
_tSocial processes --
_tMental processes --
_tConsumer behavior domains --
_tApplications to global marketing and advertising
650 4 _aComportamiento del consumidor
_xEstudios interculturales.
650 4 _aConsumidores
_xPsicología.
650 4 _aMercadotecnia
942 1 _cNEWBFXC1
950 0 _xPsychology.
049 _aUIAA
905 _a01
999 _c435182
_d435182
980 _851
_gRonald RUIZ