000 | 01484cam-a22003974a-4500 | ||
---|---|---|---|
001 | 000463443 | ||
003 | OCoLC | ||
005 | 20240105144425.0 | ||
008 | 050608s2004 cauao rb 001 0 eng d | ||
010 | _a2003006597 | ||
020 | _a0761926682 (hardcover) | ||
020 | _a0761926690 (paperback) | ||
035 | _a307694 | ||
035 | _a313936 | ||
040 |
_aDLC _bspa _cDLC _dUIASF |
||
050 | 4 |
_aHF 5415.32 _bM66.2004 |
|
082 | 0 | 0 |
_a658.8/342 _221 |
100 |
_aMooij, Marieke K. de _d1943- |
||
245 | 1 | 0 |
_aConsumer behavior and culture : _bconsequences for global marketing and advertising / _cMarieke de Mooij. |
260 |
_aThousand Oaks, Calif. : _bSage Publications, _c2004 |
||
300 |
_axiv, 345 p. : _bil., diagrs., fotografías, gráficas ; _c26 cm. |
||
504 | _aIncluye referencias bibliográficas e índice. | ||
505 | 0 | 0 |
_tGlobal consumers in a global village? -- _tValues and culture -- _tConvergence and divergence in consumer behavior -- _tConsumer : attributes -- _tSocial processes -- _tMental processes -- _tConsumer behavior domains -- _tApplications to global marketing and advertising |
650 | 4 |
_aComportamiento del consumidor _xEstudios interculturales. |
|
650 | 4 |
_aConsumidores _xPsicología. |
|
650 | 4 | _aMercadotecnia | |
942 | 1 | _cNEWBFXC1 | |
950 | 0 | _xPsychology. | |
049 | _aUIAA | ||
905 | _a01 | ||
999 |
_c435182 _d435182 |
||
980 |
_851 _gRonald RUIZ |