| 000 | 01184cam-a2200397-a-4500 | ||
|---|---|---|---|
| 001 | 000463491 | ||
| 003 | OCoLC | ||
| 005 | 20240105144427.0 | ||
| 008 | 050509s2004 enka rb 001 0 eng d | ||
| 010 | _a2003115423 | ||
| 020 | _a1412900034 (pbk.) | ||
| 020 | _a1412900026 | ||
| 035 | _a307717 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415 _bC4845.2004 |
|
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aChaston, Ian. | |
| 245 | 1 | 0 |
_aKnowledge-based marketing : _bthe twenty-first century competitive edge / _cIan Chaston. |
| 260 |
_aLondon ; _aThousand Oaks, Calif. : _bSage Publications, _c2004 |
||
| 300 |
_axi, 274 p. : _bil., diagrs. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 254-267) e índice. | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 |
_aMercadotecnia _xAdministración. |
|
| 650 | 4 | _aAdministración del conocimiento | |
| 650 | 4 |
_aConocimiento - _xAspectos económicos. |
|
| 942 | 1 | _cNEWBFXC1 | |
| 950 | 0 | _xManagement. | |
| 950 | 0 | _xEconomic aspects. | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c435230 _d435230 |
||
| 980 |
_851 _gRonald RUIZ |
||