000 | 01184cam-a2200397-a-4500 | ||
---|---|---|---|
001 | 000463491 | ||
003 | OCoLC | ||
005 | 20240105144427.0 | ||
008 | 050509s2004 enka rb 001 0 eng d | ||
010 | _a2003115423 | ||
020 | _a1412900034 (pbk.) | ||
020 | _a1412900026 | ||
035 | _a307717 | ||
040 |
_aDLC _bspa _cDLC _dUIASF |
||
050 | 4 |
_aHF 5415 _bC4845.2004 |
|
082 | 0 | 0 |
_a658.8 _222 |
100 | 1 | _aChaston, Ian. | |
245 | 1 | 0 |
_aKnowledge-based marketing : _bthe twenty-first century competitive edge / _cIan Chaston. |
260 |
_aLondon ; _aThousand Oaks, Calif. : _bSage Publications, _c2004 |
||
300 |
_axi, 274 p. : _bil., diagrs. ; _c24 cm. |
||
504 | _aIncluye referencias bibliográficas (p. 254-267) e índice. | ||
650 | 4 | _aMercadotecnia | |
650 | 4 |
_aMercadotecnia _xAdministración. |
|
650 | 4 | _aAdministración del conocimiento | |
650 | 4 |
_aConocimiento - _xAspectos económicos. |
|
942 | 1 | _cNEWBFXC1 | |
950 | 0 | _xManagement. | |
950 | 0 | _xEconomic aspects. | |
049 | _aUIAA | ||
905 | _a01 | ||
999 |
_c435230 _d435230 |
||
980 |
_851 _gRonald RUIZ |