| 000 | 01073cam-a22003494a-4500 | ||
|---|---|---|---|
| 001 | 000463527 | ||
| 003 | OCoLC | ||
| 005 | 20240105144428.0 | ||
| 008 | 050609s2002 caua rb 001 0 eng d | ||
| 010 | _a2001005596 | ||
| 020 | _a0761923578 (acid-free paper) | ||
| 035 | _a307702 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.126 _bD76.2002 |
|
| 082 | 0 | 0 |
_a658.8/4 _220 |
| 100 | 1 | _aDrozdenko, Ronald G. | |
| 245 | 1 | 0 |
_aOptimal database marketing : _bstrategy, development, and data mining / _cRonald G. Drozdenko, Perry D. Drake. |
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _c2002 |
||
| 300 |
_axxii, 398 p. : _bil., diagrs., gráficas, tablas ; _c26 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 383-385) e índice. | ||
| 650 | 4 | _aMercadotecnia de bases de datos | |
| 650 | 4 | _aComercio electrónico | |
| 700 | 1 | _aDrake, Perry D. | |
| 942 | 1 | _cNEWBFXC1 | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c435266 _d435266 |
||
| 980 |
_851 _gRonald RUIZ |
||