000 01092cam-a22003614a-4500
001 000463554
003 OCoLC
005 20240105144428.0
008 050609s2003 enka rb 001 0 eng d
010 _a2002115868
020 _a0761941576
020 _a0761941584 (pbk.)
035 _a307688
040 _aDLC
_bspa
_cDLC
_dUIASF
050 4 _aHD 9980.5
_bG55.2003
082 0 0 _a658.8
_222
100 1 _aGilmore, Audrey.
245 1 0 _aServices marketing and management /
_cAudrey Gilmore.
260 _aLondon ;
_aThousand Oaks, Calif. :
_bSage Publications,
_c2003
300 _a215 p. :
_bil. ;
_c25 cm.
504 _aIncluye referencias bibliográficas e índices.
505 0 _aUnderlying themes -- Managing services -- Service management issues.
650 4 _aIndustrias de servicios
_xMercadotecnia.
650 4 _aIndustrias de servicios
_xAdministración.
942 1 _cNEWBFXC1
950 0 _xMarketing.
950 0 _xManagement.
049 _aUIAA
905 _a01
999 _c435293
_d435293
980 _851
_gRonald RUIZ