| 000 | 00925cam-a22003498a-4500 | ||
|---|---|---|---|
| 001 | 000464222 | ||
| 003 | OCoLC | ||
| 005 | 20240105144441.0 | ||
| 008 | 050620s2004 enk rb 001 0 eng d | ||
| 020 | _a0761922520 | ||
| 020 | _a0761922539 (pbk.) | ||
| 035 | _a307990 | ||
| 035 | _a313932 | ||
| 040 |
_aUKM _bspa _cUKM _dUIASF |
||
| 050 |
_aHF 5823 _bT273.2004 |
||
| 082 | 0 | 4 |
_a659.1 _221 |
| 100 | 1 |
_aTellis, Gerard J., _d1950- |
|
| 245 | 1 | 0 |
_aEffective advertising : _bunderstanding when, how, and why advertising works / _cGerard J. Tellis. |
| 260 |
_aLondon : _bSAGE, _c2004. |
||
| 300 |
_a192 p. ; _c24 cm. |
||
| 504 | _aIncluye referencias e índice. | ||
| 650 | 4 | _aPublicidad. | |
| 650 | 4 |
_aConsumidores _xCuestionarios. |
|
| 942 | 1 | _cNEWBFXC1 | |
| 950 | 0 | _xAttitudes. | |
| 905 | _a01 | ||
| 049 | _aUIAA | ||
| 999 |
_c435952 _d435952 |
||
| 980 |
_851 _gRonald RUIZ |
||