000			01219cam-a2200361-a-4500
001			000464256
003			OCoLC
005			20240103081700.0
008			050622r20042002enka rb 001 0 eng d
010			_a2003447001
020			_a0749438657
035			_a308000
040			_aUKM _bspa _cDLC _dUIASF
050		4	_aHF 5415.2 _bH284.2004
082	0	0	_a658.83 _221
245	0	4	_aThe international handbook of market research techniques / _cedited by Robin J Birn.
246	3		_aHandbook of market research techniques
250			_a2nd ed.
260			_aLondon : _bKogan Page in association with MRS, _c2004, 2002.
300			_axxvi, 594 p. : _bil., gráficas ; _c24 cm.
500			_aThis ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques.
504			_aIncluye referencias bibliográficas e índice.
650		4	_aMercadotecnia _xInvestigación - _xMetodología.
700	1		_aBirn, Robin.
710	2		_aMarket Research Society.
942		1	_cNEWBFXC10
950		0	_xMethodology.
049			_aUIAA
905			_a01
999			_c435986 _d435986
980			_851 _gRonald RUIZ