000			01284pam-a22003854a-4500
001			000464418
003			OCoLC
005			20241013205812.0
008			050623s2005 caua rb 001 0 eng d
010			_a2004016438
020			_a1412905710 (pbk.)
035			_a307989
040			_aDLC _bspa _cDLC _dUIASF
050	0	0	_aHF 5415.2 _bM393.2005
082	0	0	_a658.8/18 _222
100	1		_aMentzer, John T.
245	1	0	_aSales forecasting management : _ba demand management approach / _cJohn T. Mentzer, Mark A. Moon.
250			_a2nd ed.
260			_aThousand Oaks, Calif. : _bSage, _c2005.
300			_axv, 347 p. : _bil. ; _c23 cm.
504			_aIncluye referencias (p. 331-335) e índice.
505	0		_aSales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
650		4	_aPronóstico de ventas - _xAdministración.
650		4	_aInvestigación de mercado _xAdministración.
700	1		_aMoon, Mark A., _d1955-
942		1	_cNEWBFXC1
950		0	_xManagement.
950		0	_xManagement.
905			_a01
049			_aUIAA
999			_c436148 _d436148
980			_8126340 _g ADMIN1