| 000 | 01158cam-a22003854a-4500 | ||
|---|---|---|---|
| 001 | 000464449 | ||
| 003 | OCoLC | ||
| 005 | 20240105144445.0 | ||
| 008 | 050623s2002 caua rb 001 0 eng d | ||
| 010 | _a2002000278 | ||
| 015 | _aGBA2-35340 | ||
| 020 | _a0761925996 | ||
| 020 | _a0761923837 (p) | ||
| 035 | _a307971 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5814 _bU78.2002 |
|
| 082 | 0 | 0 |
_a659.1/07/2 _221 |
| 245 | 0 | 0 |
_aUsing qualitative research in advertising: strategies, techniques, and applications / _cMargaret A. Morrison ... [et al.]. |
| 260 |
_aThousand Oaks, Calif. : _bSage, _c2002. |
||
| 300 |
_axi, 139 p. : _bil. ; _c24 cm. |
||
| 504 | _aIncluye referencias (p. 132-134) e índice. | ||
| 650 | 4 |
_aPublicidad - _xInvestigación. |
|
| 650 | 4 |
_aMercadotecnica - _xInvestigación - _xMetodología. |
|
| 650 | 4 | _aInvestigación cualitativa | |
| 700 | 1 | _aMorrison, Margaret A. | |
| 942 | 1 | _cNEWBFXC1 | |
| 950 | 0 | _xMethodology. | |
| 950 | 0 | _xResearch. | |
| 905 | _a01 | ||
| 049 | _aUIAA | ||
| 999 |
_c436179 _d436179 |
||
| 980 |
_851 _gRonald RUIZ |
||