| 000 | 00905cam-a2200301-a-4500 | ||
|---|---|---|---|
| 001 | 000479845 | ||
| 003 | OCoLC | ||
| 005 | 20240105144526.0 | ||
| 008 | 050912s1992 nyua rb 001 0 eng d | ||
| 035 | _a310072 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
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| 041 | 1 |
_aeng _hfre |
|
| 050 | 4 |
_aHD 69.B7 _bK37.1992 |
|
| 082 | 0 | 0 |
_a658.8/343 _220 |
| 100 | _aKapferer, Jean-Noël | ||
| 245 | 1 | 0 |
_aStrategic brand management : _bnew approaches to creating and evaluating brand equity / _cJean-Noël Kapferer ; [translated by Philip Gibbs]. |
| 260 |
_aNew York : _bFree, _c1992. |
||
| 300 |
_av, 341 p. : _bil. ; _c24 cm. |
||
| 504 | _aIncluye referencias (p. 309-319) e índice. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 4 |
_aProductos de nombre comercial _xAdministración |
|
| 905 | _a21 | ||
| 049 | _aUIAA | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c450523 _d450523 |
||
| 980 |
_851 _gRonald RUIZ |
||