| 000 | 00900cam-a22003134a-4500 | ||
|---|---|---|---|
| 001 | 000501193 | ||
| 003 | OCoLC | ||
| 005 | 20240105144556.0 | ||
| 008 | 051017s2002 ilu rb 001 0 eng d | ||
| 010 | _a2001004758 | ||
| 020 | _a0793148375 (pbk.) | ||
| 035 | _a311185 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
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| 050 | 4 |
_aHF 5415.153 _bS768.2002 |
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| 082 | 0 | 0 |
_a658.5/75 _221 |
| 100 | 1 |
_aStrauss, Steven D., _d1958- |
|
| 245 | 1 | 4 |
_aThe big idea : _bhow business innovators get great ideas to market / _cSteven D. Strauss. |
| 260 |
_aChicago : _bDearborn Trade Pub., _c2002. |
||
| 300 |
_ax, 229 p. ; _c23 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 221) e índice. | ||
| 650 | 4 |
_aProductos nuevos. _xMercadotecnia. |
|
| 650 | 0 |
_aProductos nuevos. _xMarketing. |
|
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c471521 _d471521 |
||
| 980 |
_851 _gRonald RUIZ |
||