| 000 | 00834nam a22003138a 4500 | ||
|---|---|---|---|
| 001 | 000504588 | ||
| 003 | OCoLC | ||
| 005 | 20240105144643.0 | ||
| 008 | 060214s2004 enk r 000 0 eng d | ||
| 015 | _aGBA3-T7034 | ||
| 020 | _a0761927999 | ||
| 035 | _a313935 | ||
| 040 |
_aUKM _bspa _cUKM _dUIASF |
||
| 050 | 4 |
_aHF 5823 _bJ7172.2004 |
|
| 082 | 0 | 4 |
_a659.1 _221 |
| 100 | _aJones, John Philip | ||
| 245 | 1 | 0 |
_aFables, fashions, and facts about advertising : _ba study of 28 enduring myths / _cJohn Philip Jones. |
| 260 |
_aLondon : _bSAGE, _c2004. |
||
| 300 |
_a280 p. ; _c23 cm. |
||
| 504 | _aIncluye bibliografía, (p. 245-251) glosario e índice. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 4 | _aPublicidad. | |
| 905 | _a01 | ||
| 049 | _aUIAA | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c474867 _d474867 |
||
| 980 |
_851 _gRonald RUIZ |
||