000			01740cam a2200301Ia 4500
001			000505242
003			OCoLC
005			20240105144702.0
008			060227s2004 caua rb 001 0 eng d
020			_a0761926356 (pbk.)
035			_a314260
040			_aLSH _bspa _cLSH _dUIASF
050		4	_aHF 5823 _bS4854.2004
100	1		_aSheehan, Kim Bartel.
245	1	0	_aControversies in contemporary advertising / _cKim Sheehan.
260			_aThousand Oaks : _bSage Publications, _c2004.
300			_aix, 333 p. : _bil. ; _c26 cm.
504			_aIncluye referencias bibliográficas (p. 297-320) e índice.
505	0		_aAdvertising, its supporters, and its critics -- Are goods bad? Living in a consumer culture -- The Chinese Wall: advertising and mass media -- Checks and balances: government and self-regulation of advertising -- Beyond subliminal: the pervasiveness of persuasion -- Advertising choices: influences of stereotypes and taste stereotypes in advertising -- Cats and dogs on Venus and Mars: gender and advertising -- The melting pot? Advertising portrayals of Asians, African Americans, and Hispanics -- Older and better? Elders and advertising -- Getting older younger: children and advertising --The vice squad: advertising controversial products -- Two of a kind? Tobacco and alcohol advertising -- Doctor's orders: advertising prescription drugs -- We the people: political advertising -- Really good goods? Socially responsible advertising -- The bleeding edge: online advertising -- Advertising: agencies, values, and the commons' dilemma.
650		0	_aAdvertising.
650		4	_aPublicidad
049			_aUIAA
905			_a01
942		1	_cNEWBFXC1
999			_c475503 _d475503
980			_851 _gRonald RUIZ