000 | 01740cam a2200301Ia 4500 | ||
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001 | 000505242 | ||
003 | OCoLC | ||
005 | 20240105144702.0 | ||
008 | 060227s2004 caua rb 001 0 eng d | ||
020 | _a0761926356 (pbk.) | ||
035 | _a314260 | ||
040 |
_aLSH _bspa _cLSH _dUIASF |
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050 | 4 |
_aHF 5823 _bS4854.2004 |
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100 | 1 | _aSheehan, Kim Bartel. | |
245 | 1 | 0 |
_aControversies in contemporary advertising / _cKim Sheehan. |
260 |
_aThousand Oaks : _bSage Publications, _c2004. |
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300 |
_aix, 333 p. : _bil. ; _c26 cm. |
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504 | _aIncluye referencias bibliográficas (p. 297-320) e índice. | ||
505 | 0 | _aAdvertising, its supporters, and its critics -- Are goods bad? Living in a consumer culture -- The Chinese Wall: advertising and mass media -- Checks and balances: government and self-regulation of advertising -- Beyond subliminal: the pervasiveness of persuasion -- Advertising choices: influences of stereotypes and taste stereotypes in advertising -- Cats and dogs on Venus and Mars: gender and advertising -- The melting pot? Advertising portrayals of Asians, African Americans, and Hispanics -- Older and better? Elders and advertising -- Getting older younger: children and advertising --The vice squad: advertising controversial products -- Two of a kind? Tobacco and alcohol advertising -- Doctor's orders: advertising prescription drugs -- We the people: political advertising -- Really good goods? Socially responsible advertising -- The bleeding edge: online advertising -- Advertising: agencies, values, and the commons' dilemma. | |
650 | 0 | _aAdvertising. | |
650 | 4 | _aPublicidad | |
049 | _aUIAA | ||
905 | _a01 | ||
942 | 1 | _cNEWBFXC1 | |
999 |
_c475503 _d475503 |
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980 |
_851 _gRonald RUIZ |