000			01501cam a22003614a 4500
001			000507534
003			OCoLC
005			20240105144737.0
008			060504s2000 cau rb 001 0 eng d
010			_a 00057436
020			_a076152911X
035			_a316031
040			_aDLC _bspa _cDLC _dUIASF
050		4	_aHD 69.B7 _bT69.2000
082	0	0	_a658.8/343 _221
100	1		_aTravis, Daryl.
245	1	0	_aEmotional branding : _bhow successful brands gain the irrational edge / _cDaryl Travis (with help from Harry).
260			_aNew York : _bCrown Business, _c2000.
300			_axiii, 306 p. ; _c24 cm.
504			_aIncluye referencias bibliográficas (p. 283-29) e índice.
505	0		_aFeelings, brands ... and profits -- What brands are and why they matter -- Brand building: foundations -- Building brands with meaning -- Brand building in the digital era -- Brand building: key elements -- Managing your brand -- Branding beyond the obvious.
650		0	_aBusiness names _xPsychological aspects.
650		4	_aNombres comerciales - _xAspectos psicológicos.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/random051/00057436.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/random0414/00057436.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/random041/00057436.html
049			_aUIAA
905			_a01
942		1	_cNEWBFXC1
999			_c477727 _d477727
980			_851 _gRonald RUIZ