000			01656nam a2200349Ia 4500
001			000507590
003			OCoLC
005			20240105144739.0
008			060505s2005 njuac rb 001 0 eng d
020			_a0131860828
035			_a317088
040			_aUIASF _bspa _cUIASF
050		4	_aHF 5415.153 _bV64.2005
100	1		_aVogel, Craig M.
245	1	4	_aThe design of things to come : _bhow ordinary people create extraordinary products / _cCraig M. Vogel, Jonathan Cagan, Peter Boatwright.
260			_aUpper Saddle River, N.J. : _bWharton School Pub., _c2005.
300			_axxx, 237 p. : _bil., retrs. ; _c24 cm.
504			_aIncluye referencias bibliográficas e índice.
505	0		_aThe new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
650		0	_aProductos nuevos.
650		4	_aProductos nuevos.
650		0	_aProduct management.
650		4	_aAdministración del producto
700	1		_aCagan, Jonathan, _d1961-
700	1		_aBoatwright, Peter
049			_aUIAA
905			_a01
942		1	_cNEWBFXC1
999			_c477782 _d477782
980			_851 _gRonald RUIZ