| 000 | 01281cam a22004214a 4500 | ||
|---|---|---|---|
| 001 | 000513923 | ||
| 003 | OCoLC | ||
| 005 | 20240105145016.0 | ||
| 008 | 061123s2006 cau rb 001 0 eng d | ||
| 010 | _a 2005003610 | ||
| 020 | _a0761969462 (cloth : acid-free paper) | ||
| 020 | _a9780761969464 (cloth : acid-free paper) | ||
| 020 | _a0761969470 (pbk.) | ||
| 020 | _a9780761969471 (pbk.) | ||
| 035 | _a323075 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.2 _bM3164.2006 |
|
| 082 | 0 | 0 |
_a658.8/34 _222 |
| 100 | 1 | _aMariampolski, Hy. | |
| 245 | 1 | 0 |
_aEthnography for marketers : _ba guide to consumer immersion / _cHy Mariampolski. |
| 260 |
_aThousand Oaks, Calif. : _bSAGE Publications, _c2006. |
||
| 300 |
_axii, 252 p. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 235-238) e índice. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 4 | _aInvestigación de mercado | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 4 | _aComportamiento del consumidor | |
| 650 | 0 | _aConsumers' preferences. | |
| 650 | 4 | _aPreferencias de los consumidores. | |
| 650 | 0 | _aBusiness anthropology. | |
| 650 | 4 | _aAntropología de negocios | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c484001 _d484001 |
||
| 980 |
_851 _gRonald RUIZ |
||