| 000 | 01116cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 000514374 | ||
| 003 | OCoLC | ||
| 005 | 20240105145029.0 | ||
| 008 | 061130t19961996nyua rb 001 0 eng d | ||
| 010 | _a 95009238 | ||
| 020 | _a002900151X | ||
| 020 | _a9780029001516 | ||
| 035 | _a323726 | ||
| 035 | _a444512 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHD 69.B7 _bA216.1996 |
|
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aBuilding strong brands / _cDavid A. Aaker. |
| 260 |
_aNew York : _bFree Press, _c1996. |
||
| 300 |
_aix, 380 p. : _bil. ; _c25 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aBrand name products _xManagement |
|
| 650 | 4 |
_aProductos de nombre comercial _xAdministración |
|
| 650 | 0 |
_aBrand name products _xValuation _xManagement |
|
| 650 | 4 |
_aProductos de nombre comercial _xValoración - _xAdministración |
|
| 650 | 0 |
_aIntangible property _xValuation _xManagement |
|
| 650 | 4 |
_aPropiedad intangible. _xValoración - _xAdministración |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c484446 _d484446 |
||
| 980 |
_851 _gRonald RUIZ |
||