| 000 | 00976cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 000514384 | ||
| 003 | OCoLC | ||
| 005 | 20240105145029.0 | ||
| 008 | 061204s1999 nyua rb 001 0 eng | ||
| 010 | _a98043626 | ||
| 020 | _a0684850338 | ||
| 020 | _a9780684850337 | ||
| 020 | _a0684860384 (21) | ||
| 020 | _a9780684860381 (21) | ||
| 035 | _a323722 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.13 _bK638.1999 |
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| 084 |
_a85.40 _2bcl |
||
| 100 | 1 |
_aKotler, Philip _979532 |
|
| 245 | 1 | 0 |
_aKotler on marketing : _bhow to create, win, and dominate markets / _cPhilip Kotler. |
| 260 |
_aNew York : _bFree Press, _c1999. |
||
| 300 |
_axiv, 257 p. : _bil. ; _c25 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 229-233) e índices. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 4 |
_aMercadotecnia _xAdministración. |
|
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 942 | 1 |
_cNEWBFXC1 _2lcc |
|
| 999 |
_c484456 _d484456 |
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| 980 |
_851 _gRonald RUIZ |
||