| 000 | 01299cam a22003974a 4500 | ||
|---|---|---|---|
| 001 | 000514480 | ||
| 003 | OCoLC | ||
| 005 | 20240105145033.0 | ||
| 008 | 061206s2004 nyua rb 001 0 eng | ||
| 010 | _a 2003063055 | ||
| 020 | _a0743249380 | ||
| 020 | _a9780743249386 | ||
| 035 | _a323723 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHD 69.B7 _bA2154.2004 |
|
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aBrand portfolio strategy : _bcreating relevance, differentiation, energy, leverage, and clarity / _cDavid A. Aaker. |
| 260 |
_aNew York : _bFree Press, _c2004. |
||
| 300 |
_axviii, 348 p. : _bil. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. [323]-327) e índice. | ||
| 650 | 0 |
_aBrand name products _xPlanning. |
|
| 650 | 4 |
_aProductos de nombre comercial _xPlaneación. |
|
| 650 | 0 |
_aBrand name products _xMarketing. |
|
| 650 | 4 |
_aProductos de nombre comercial _xMercadotecnia |
|
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 4 |
_aProductos de nombre comercial _xAdministración |
|
| 650 | 0 |
_aBrand name products _xValuation _xManagement. |
|
| 650 | 4 |
_aProductos de nombre comercial _xValoración. |
|
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c484550 _d484550 |
||
| 980 |
_851 _gRonald RUIZ |
||