| 000 | 01140cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 000515932 | ||
| 005 | 20240105145105.0 | ||
| 008 | 070523s2005 caua b 001 0 eng d | ||
| 010 | _a2004026086 | ||
| 020 | _a1412914752 | ||
| 020 | _a1412914760 | ||
| 035 | _a326731 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.127 _bM66.2005 |
|
| 100 |
_aMooij, Marieke K. de _d1943- |
||
| 245 | 1 | 0 |
_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij. |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSage, _c2005. |
||
| 300 |
_axvi, 269 p. : _bil. ; _c27 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aTarget marketing _vCross-cultural studies. |
|
| 650 | 4 |
_aMercado blanco - _vEstudios interculturales. |
|
| 650 | 0 |
_aAdvertising _vCross-cultural studies. |
|
| 650 | 4 |
_aPublicidad - _vEstudios interculturales. |
|
| 650 | 0 |
_aConsumer behavior _vCross-cultural studies. |
|
| 650 | 4 |
_aComportamiento del consumidor _vEstudios interculturales. |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c485960 _d485960 |
||
| 980 |
_851 _gRonald RUIZ |
||