000 01181nam a2200349 a 4500
001 000515951
005 20240105145106.0
008 070612s2004 cauad rb 001 0 eng d
010 _a2004003252
020 _a0761930957 (cloth : alk. paper)
020 _a9780761930952 (cloth : alk. paper)
020 _a0761930965 (pbk. : alk. paper)
020 _a9780761930969 (pbk. : alk. paper)
035 _a327329
040 _aDLC
_bspa
_cDLC
_dUIASF
050 4 _aP 96.E25
_bH67.2004
100 1 _aHoskins, Colin
245 1 0 _aMedia economics :
_bapplying economics to new and traditional media /
_cColin Hoskins, Stuart McFayden, Adam Finn.
246 1 0 _aApplying economics to new and traditional media
260 _aThousand Oaks, Calif. :
_bSage,
_c2004.
300 _a356 p. :
_bil., gráficas, tablas ;
_c24 cm.
504 _aIncluye referencias bibliográficas (p. 331-336) e índice.
650 0 _aMass media
_xEconomic aspects
650 4 _aMedios de comunicación masiva
_xAspectos económicos
700 1 _aMcFadyen, Stuart
700 1 _aFinn, Adam,
_d1946-
905 _a01
942 1 _cNEWBFXC1
999 _c485979
_d485979
980 _851
_gRonald RUIZ