| 000 | 01248nam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 000516422 | ||
| 005 | 20240105145120.0 | ||
| 008 | 070308s2007 njuako rb 001 0 eng d | ||
| 010 | _a2006016804 | ||
| 020 | _a0805857729 (cloth : alk. paper) | ||
| 020 | _a0805857737 (pbk. : alk. paper) | ||
| 035 | _a326250 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHD 59 _bF37.2006 |
|
| 082 | 0 | 4 |
_a659.2 _222 |
| 100 | 1 | _aFearn-Banks, Kathleen. | |
| 245 | 1 | 0 |
_aCrisis communications : _ba casebook approach / _cKathleen Fearn-Banks. |
| 250 | _a3rd ed. | ||
| 260 |
_aMahwah, N.J. : _bLawrence Erlbaum Associates, Inc., _c2007. |
||
| 300 |
_axv, 385 p. : _bil., gráfs., formas, fotos ; _c23 cm. |
||
| 440 | 0 | _aLEA's communication series | |
| 504 | _aIncluye referencias bibliográficas. | ||
| 650 | 0 |
_aPublic relations _xManagement _vCase studies. |
|
| 650 | 4 |
_aRelaciones públicas _xAdministración - _vEstudio de casos. |
|
| 650 | 0 |
_aCrisis management _vCase studies. |
|
| 650 | 4 |
_aManejo de crisis _vEstudio de casos. _xEstudio de casos |
|
| 650 | 0 |
_aAdvertising _vCase studies. |
|
| 650 | 4 |
_aPublicidad comercial _vEstudio de casos. |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c486440 _d486440 |
||
| 980 |
_851 _gRonald RUIZ |
||