000 | 00895cam a22003254a 4500 | ||
---|---|---|---|
001 | 000517587 | ||
003 | OCoLC | ||
005 | 20240105145149.0 | ||
008 | 070524s1999 sp r 000 0 spa d | ||
020 | _a8475777643 | ||
020 | _a9788475777641 | ||
035 | _a326913 | ||
035 | _a328481 | ||
040 |
_aXRG _bspa _cXRG _dUIASF |
||
041 | 1 |
_aspa _heng |
|
050 | 4 |
_aHF 5415 _bZ9618.1999 |
|
100 | 1 | _aZyman, Sergio. | |
240 | 1 | 4 |
_aThe end of marketing as we know it. _g[Título original]. _lEspañol |
245 | 1 | 3 |
_aEl final del marketing que conocemos / _cSergio Zyman ; tr. Isabel Ferrer. |
260 |
_aBarcelona : _bGranica, _c1999. |
||
300 |
_a278 p. ; _c23 cm. |
||
500 | _aTraducción de: The end of marketing as we know it. | ||
650 | 4 | _aMercadotecnia | |
700 | 1 | _aFerrer, Isabel | |
905 | _a01 | ||
942 | 1 | _cNEWBFXC1 | |
999 |
_c487531 _d487531 |
||
980 |
_851 _gRonald RUIZ |