000 00895cam a22003254a 4500
001 000517587
003 OCoLC
005 20240105145149.0
008 070524s1999 sp r 000 0 spa d
020 _a8475777643
020 _a9788475777641
035 _a326913
035 _a328481
040 _aXRG
_bspa
_cXRG
_dUIASF
041 1 _aspa
_heng
050 4 _aHF 5415
_bZ9618.1999
100 1 _aZyman, Sergio.
240 1 4 _aThe end of marketing as we know it.
_g[Título original].
_lEspañol
245 1 3 _aEl final del marketing que conocemos /
_cSergio Zyman ; tr. Isabel Ferrer.
260 _aBarcelona :
_bGranica,
_c1999.
300 _a278 p. ;
_c23 cm.
500 _aTraducción de: The end of marketing as we know it.
650 4 _aMercadotecnia
700 1 _aFerrer, Isabel
905 _a01
942 1 _cNEWBFXC1
999 _c487531
_d487531
980 _851
_gRonald RUIZ