| 000 | 01216nam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 000521451 | ||
| 003 | OCoLC | ||
| 005 | 20240105145257.0 | ||
| 008 | 070911s2007 nyua rb 001 0 eng d | ||
| 010 | _a 2006031753 | ||
| 020 | _a9780789022165 (hard : alk. paper) | ||
| 020 | _a0789022168 (hard : alk. paper) | ||
| 020 | _a9780789022172 (soft : alk. paper) | ||
| 020 | _a0789022176 (soft : alk. paper) | ||
| 035 | _a330768 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aTX 911.3.M3 _bM685.2007 |
|
| 100 | 1 | _aMorritt, Ronald M | |
| 245 | 1 | 0 |
_aSegmentation strategies for hospitality managers : _btarget marketing for competitive advantage / _cRonald M. Morritt. |
| 260 |
_aNew York : _bHaworth, _c2007. |
||
| 300 |
_axii, 236 p. : _bil., tablas ; _c22 cm. |
||
| 440 | 0 | _aHaworth series in segmented, targeted, and customized marketing | |
| 504 | _aIncluye referencias bibliográficas (p. 203-209) e índice. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 4 |
_aIndustria de la hospitalidad _xMercadotecnia. |
|
| 650 | 0 | _aMarket segmentation. | |
| 650 | 4 | _aSegmentación del mercado | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c491183 _d491183 |
||
| 980 |
_851 _gRonald RUIZ |
||