| 000 | 00888nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 000521530 | ||
| 003 | OCoLC | ||
| 005 | 20240105145259.0 | ||
| 008 | 070906s2005 ctu rb 001 0 eng d | ||
| 010 | _a 2005018656 | ||
| 020 | _a0275984354 (alk. paper) | ||
| 020 | _a9780275984359 (alk. paper) | ||
| 035 | _a331014 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5821 _bH637.2005 |
|
| 100 | 1 |
_aHood, John M. _q(John McDonald), _d1966- |
|
| 245 | 1 | 0 |
_aSelling the dream : _bwhy advertising is good business / _cJohn Hood. |
| 260 |
_aWestport, Conn. : _bPraeger, _c2005. |
||
| 300 |
_ax, 258 p. ; _c25 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. [225]-249) e índice. | ||
| 650 | 4 |
_aPublicidad - _xAspectos sociales |
|
| 650 | 0 |
_aAdvertising _xSocial aspects |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c491260 _d491260 |
||
| 980 |
_851 _gRonald RUIZ |
||