000 | 01202nam a2200361 a 4500 | ||
---|---|---|---|
001 | 000525982 | ||
003 | OCoLC | ||
005 | 20240105145448.0 | ||
008 | 080416s2007 ncu rb 001 0 eng d | ||
010 | _a 2007008867 | ||
020 | _a9780807831427 | ||
020 | _a0807831425 | ||
035 | _a336725 | ||
040 |
_aDLC _bspa _cDLC _dUIASF |
||
050 | 4 |
_aGV 954.3 _bO75.2007 |
|
100 | 1 |
_aOriard, Michael, _d1948- |
|
245 | 1 | 0 |
_aBrand NFL : _bmaking and selling America's favorite sport / _cMichael Oriard. |
260 |
_aChapel Hill : _bUniversity of North Carolina, _c2007. |
||
300 |
_a326 p. ; _c25 cm. |
||
504 | _aIncluye referencias bibliográficas e índice. | ||
650 | 0 |
_aFootball _zUnited States _xMarketing. |
|
650 | 4 |
_aFútbol americano _zEstados Unidos _xMercadotecnia _9198443 |
|
650 | 0 |
_aFootball _zUnited States _xManagement. |
|
650 | 4 |
_aFútbol americano _zEstados Unidos _xAdministración _9198442 |
|
610 | 2 | 0 | _aNational Football League. |
610 | 2 | 4 | _aLiga Nacional de Fútbol |
905 | _a01 | ||
942 | 1 |
_cNEWBFXC1 _2lcc |
|
980 |
_851 _gRonald RUIZ |
||
999 |
_c495514 _d495514 |