| 000 | 00908nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 000526020 | ||
| 005 | 20240105145450.0 | ||
| 008 | 080718s2009 enkado rb 001 0 eng d | ||
| 010 | _a2008031536 | ||
| 020 | _a9780415251259 (hbk.) | ||
| 020 | _a9780415251266 (pbk.) | ||
| 020 | _a9780203493199 (ebook) | ||
| 035 | _a344714 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5823 _bM132.2009 |
|
| 100 | 1 | _aMacRury, Iain | |
| 245 | 1 | 0 |
_aAdvertising / _cIain MacRury. |
| 260 |
_aAbingdon, Oxon ; _aNew York, N.Y. : _bRoutledge, _c2009 |
||
| 300 |
_axvii, 318 p. : _bil., fotos byn, gráficas, tablas ; _c23 cm. |
||
| 440 | 0 | _aRoutledge introductions to media and communications | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 4 | _aPublicidad | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c495552 _d495552 |
||
| 980 |
_851 _gRonald RUIZ |
||