| 000 | 01352nam a2200421 a 4500 | ||
|---|---|---|---|
| 001 | 000526903 | ||
| 003 | OCoLC | ||
| 005 | 20241013212734.0 | ||
| 008 | 080129s2007 ag a rb 000 0 spa d | ||
| 020 | _a9506415080 | ||
| 020 | _a9789506415082 | ||
| 035 | _a335010 | ||
| 040 |
_aCDS _bspa _cCDS _dUIASF |
||
| 050 | 4 |
_aHF 5415.12615 _bN48.2007 |
|
| 245 | 0 | 0 |
_aNeuromarketing : _bcerebrando negocios y servicios / _cOscar Malfitano Cayuela ... [et al.]. |
| 250 | _a1a ed. | ||
| 260 |
_aBuenos Aires : _bGranica, _c2007. |
||
| 300 |
_a325 p. : _bil., tablas ; _c22 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 315-319). | ||
| 650 | 4 | _aNeuromarketing | |
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 650 | 4 |
_aMercadotecnia _xAspectos psicológicos |
|
| 650 | 0 | _aConsumers' preferences. | |
| 650 | 4 | _aPreferencias de los consumidores. | |
| 650 | 0 |
_aNeuropsychology _xEconomic aspects. |
|
| 650 | 4 |
_aNeuropsicología _xAspectos económicos |
|
| 650 | 0 |
_aNeuropsychology _xInfluence. |
|
| 650 | 4 |
_aNeuropsicología _xInfluencia |
|
| 650 | 0 |
_aInterpersonal relations _xEconomic aspects. |
|
| 650 | 4 |
_aRelaciones interpersonales _xAspectos económicos |
|
| 700 | 1 | _aMalfitano Cayuela, Oscar | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c496417 _d496417 |
||
| 980 |
_8126340 _g ADMIN1 |
||