| 000 | 01259nam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 000530354 | ||
| 003 | OCoLC | ||
| 005 | 20240105145617.0 | ||
| 008 | 080624s2006 mx adf r 001 0 spa d | ||
| 020 | _a9702408296 | ||
| 020 | _a9789702408291 | ||
| 035 | _a337628 | ||
| 040 |
_aUNAMX _bspa _cUNAMX _dUIASF |
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| 041 | 1 |
_aspa _heng |
|
| 050 | 4 |
_aHD 69.B7 _bL5518.2006 |
|
| 100 | 1 |
_aLindström, Martin, _d1970- |
|
| 240 | 1 | 0 |
_aBrandchild : insights into the minds of today's global kids : understanding their relationships with brands. _g[Título original]. _lEspañol |
| 245 | 1 | 0 |
_aBrandchild : _bestrategias innovadoras de marketing para niños / _cMartin Lindstrom ; con Patricia B. Seybold ; traducción Roberto A. Hass Andrade. |
| 250 | _a1a ed. | ||
| 260 |
_aMéxico. D.F. : _bPatria Cultural, _c2006 |
||
| 300 |
_a340 p., [16] p. láms. col. : _bil., gráficas ; _c24 cm. |
||
| 500 | _aIncluye índice. | ||
| 650 | 4 | _aProductos de nombre comercial | |
| 650 | 4 | _aNiños consumidores. | |
| 650 | 4 | _aPublicidad comercial y niños | |
| 650 | 4 | _aInvestigación de mercado | |
| 700 | 1 | _aSeybold, Patricia B | |
| 700 | 1 | _aHass Andrade, Roberto | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c499672 _d499672 |
||
| 980 |
_851 _gRonald RUIZ |
||