| 000 | 01291nam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | 000532455 | ||
| 003 | OCoLC | ||
| 005 | 20240105145715.0 | ||
| 008 | 080918s2008 mx ad r 001 0 spa | ||
| 020 | _a0230507549 (ed. original) | ||
| 020 | _a9780230507548 (ed. original) | ||
| 020 | _a9789708171892 | ||
| 020 | _a9708171891 | ||
| 035 | _a339112 | ||
| 040 |
_aUIASF _bspa _cUIASF _dUIASF |
||
| 041 | 1 |
_aspa _heng |
|
| 050 | 4 |
_aHF 5415 _bS5618.2008 |
|
| 100 | 1 | _aSinha, Indrajit | |
| 240 | 1 | 0 |
_aReverse psychology marketing. The death of traditional marketing and the rise of the new "pull" game. _g[Título oríginal]. _lEspañol |
| 245 | 1 | 0 |
_aAnti-marketing y mercadotecnia de psicología inversa / _cIndrajit Sinha, Thomas Foscht ; traducción: Susana Olivares Bari. |
| 250 | _a1a ed. | ||
| 260 |
_aMéxico, D. F. : _bPatria, _c2008. |
||
| 300 |
_a180 p. : _bil., diagrs. ; _c23 cm. |
||
| 500 | _aIncluye índice. | ||
| 650 | 0 |
_aMarketing _xPsychological aspects |
|
| 650 | 4 |
_aMercadotecnia _xAspectos psicológicos |
|
| 650 | 0 |
_aMarketing _xSocial aspects |
|
| 650 | 4 |
_aMercadotecnia _xAspectos sociales |
|
| 700 | 1 | _aFoscht, Thomas | |
| 700 | 1 | _aOlivares Bari, Susana | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c501682 _d501682 |
||
| 980 |
_851 _gRonald RUIZ |
||