000			01359nam a2200385 a 4500
001			000538387
005			20240105145951.0
008			100210s2004 nyuad r 001 0 eng d
010			_a2004298874
020			_a1885070543
035			_a353863
040			_aCTN _bspa _cDLC _dUIASF
050		4	_aHF 5415.32 _bZ65.2004
100	1		_aZollo, Peter
245	1	0	_aGetting wiser to teens : _bmore insights into marketing to teenagers / _cby Peter Zollo.
250			_a[New update]
260			_aIthaca, N.Y. : _bNew Strategist Publications, Inc., _c2004.
300			_axvi, 424 p. : _bil., gráficas, tablas ; _c24 cm.
500			_aIncluye índice.
505	0		_aWhy teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens.
650		0	_aConsumer behavior
650		4	_aComportamiento del consumidor
650		0	_aConsumidores adolescentes
650		4	_aConsumidores adolescentes
650		0	_aMarketing
650		4	_aMercadotecnia
650		0	_aAdvertising
650		4	_aPublicidad
700	1		_aZollo, Peter. _tWise up to teens
905			_a01
942		1	_cNEWBFXC1
999			_c507339 _d507339
980			_851 _gRonald RUIZ