| 000 | 00971nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 000538401 | ||
| 005 | 20240105145951.0 | ||
| 008 | 090812s2008 nyua rb 001 0 eng d | ||
| 010 | _a2007033723 | ||
| 020 | _a9780789029171 (hard : alk. paper) | ||
| 020 | _a9780789029188 (soft : alk. paper) | ||
| 035 | _a348386 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.127 _bD53.2008 |
|
| 100 | 1 |
_aDibb, Sally, _d1963- |
|
| 245 | 1 | 0 |
_aMarket segmentation success : _bmaking it happen! / _cSally Dibb, Lyndon Simkin. |
| 260 |
_aNew York : _bHaworth, _c2008. |
||
| 300 |
_axiii, 187 p. : _bil. ; _c21 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 179-182) e índice. | ||
| 650 | 0 | _aMarket segmentation. | |
| 650 | 4 | _aSegmentación del mercado | |
| 650 | 0 | _aTarget marketing. | |
| 650 | 4 | _aMercado blanco | |
| 700 | 1 |
_aSimkin, Lyndon, _d1961- |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c507352 _d507352 |
||
| 980 |
_851 _gRonald RUIZ |
||