| 000 | 01548nam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 000538438 | ||
| 005 | 20240105145952.0 | ||
| 008 | 090812s2003 enk rb 001 0 eng d | ||
| 010 | _a2002155380 | ||
| 015 | _aGBA3-47600 | ||
| 020 | _a041526894X | ||
| 020 | _a0415268958 (pbk.) | ||
| 035 | _a348384 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHD 30.4 _bH28.2003 |
|
| 100 | 1 | _aHackley, Christopher E | |
| 245 | 1 | 0 |
_aDoing research projects in marketing, management and consumer research / _cChris Hackley. |
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2003. |
||
| 300 |
_aviii, 210 p. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. [196]-205) e índice. | ||
| 505 | 0 | 0 |
_tInterpretive perspectives and the independent research project -- _tChoosing the topic -- _t'Writing up' the research project -- _tGathering qualitative data for interpretation -- _tMajor themes and concepts of interpretive research -- _tPhenomenology -- _tEthnography -- _tCritical research and critical discourse analysis -- _tSemiotics in marketing and consumer research -- _tOther approaches: literary theory and narrative analysis, feminism and gender studies, postmodernism and poststructuralism. |
| 650 | 0 |
_aManagement _xResearch. |
|
| 650 | 4 |
_aAdministración _xInvestigación |
|
| 650 | 0 | _aMarketing research. | |
| 650 | 4 | _aInvestigación de mercado | |
| 650 | 0 |
_aConsumers _xResearch. |
|
| 650 | 4 |
_aConsumidores _xInvestigación |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c507389 _d507389 |
||
| 980 |
_851 _gRonald RUIZ |
||