| 000 | 01106nam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 000538444 | ||
| 003 | OCoLC | ||
| 005 | 20240105145953.0 | ||
| 008 | 090703s2006 enkad rb 001 0 eng d | ||
| 020 | _a0415355982 (hbk.) | ||
| 020 | _a0415355990 (pbk.) | ||
| 020 | _a9780415355988 | ||
| 020 | _a9780415355995 | ||
| 035 | _a347559 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHD 69.B7 _bS36.2006 |
|
| 245 | 0 | 0 |
_aBrand culture / _cedited by Jonathan E. Schroeder and Miriam Salzer-Mörling ; Søren Askegaard ... [et al.]. |
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2006. |
||
| 300 |
_axv, 218 p. : _bil., diagrs. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 | _aBrand name products | |
| 650 | 4 | _aProductos de nombre comercial | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
| 700 | 1 |
_aSchroeder, Jonathan E., _d1962- |
|
| 700 | 1 | _aSalzer-Mörling, Miriam | |
| 700 | 1 | _aAskegaard, Søren | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c507395 _d507395 |
||
| 980 |
_851 _gRonald RUIZ |
||