| 000 | 01144nam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 000538445 | ||
| 003 | OCoLC | ||
| 005 | 20240105145953.0 | ||
| 008 | 090818s2004 enkao rb 001 0 eng d | ||
| 010 | _a 2003011531 | ||
| 020 | _a0415322243 (pbk.) | ||
| 020 | _a9780415322249 (pbk.) | ||
| 020 | _a0415322235 (hardback) | ||
| 020 | _a9780415322232 (hardback) | ||
| 035 | _a348441 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5822 _bO84.2004 |
|
| 100 | _aO'Shaughnessy, John | ||
| 245 | 1 | 0 |
_aPersuasion in advertising / _cJohn O'Shaughnessy and Nicholas Jackson O'Shaughnessy. |
| 250 | _a1st ed. | ||
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2004. |
||
| 300 |
_axi, 220 p. : _bil., fotos byn ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 197-208) e índice. | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects |
|
| 650 | 4 |
_aPublicidad - _xAspectos psicológicos |
|
| 650 | 0 | _aPersuasion (Psychology) | |
| 650 | 4 | _aPersuasión (Psicología) | |
| 700 | 1 |
_aO'Shaughnessy, Nicholas J., _d1954- |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c507396 _d507396 |
||
| 980 |
_851 _gRonald RUIZ |
||