| 000 | 01290nam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 000539277 | ||
| 003 | OCoLC | ||
| 005 | 20240105150013.0 | ||
| 008 | 090814s2009 enkad rb 001 0 eng d | ||
| 020 | _a9780415453295 (hard copy : alk. paper) | ||
| 020 | _a0415453291 (hard copy : alk. paper) | ||
| 020 | _a9780415453301 (paper copy : alk. paper) | ||
| 020 | _a0415453305 (paper copy : alk. paper) | ||
| 020 | _a9780203893036 (electronic copy) | ||
| 020 | _a0203893034 (electronic copy) | ||
| 035 | _a348517 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aGV 716 _bF473.2009 |
|
| 100 | 1 | _aFerrand, Alain | |
| 245 | 1 | 0 |
_aMarketing the sports organisation : _bbuilding networks and relationships / _cAlain Ferrand and Scott McCarthy. |
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2009. |
||
| 300 |
_axx, 297 p. : _bil., diagrs. ; _c25 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. [282]-286) e índice. | ||
| 650 | 0 |
_aSports _xSocieties, etc. _xMarketing. |
|
| 650 | 0 | _aAdministración de deportes | |
| 650 | 4 | _aAdministración de deportes | |
| 650 | 0 | _aRelationship marketing | |
| 650 | 4 | _aRelaciones en la mercadotecnia. | |
| 700 | 1 | _aMcCarthy, Scott | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c508199 _d508199 |
||
| 980 |
_851 _gRonald RUIZ |
||