| 000 | 01288cam a2200457 a 4500 | ||
|---|---|---|---|
| 001 | 000539309 | ||
| 005 | 20240105150015.0 | ||
| 008 | 090824s2008 nyu rb 001 0 eng d | ||
| 010 | _a2007020168 | ||
| 020 | _a9780415430340 (hbk) | ||
| 020 | _a9780415430357 (pbk) | ||
| 020 | _a9780203935521 (ebk) | ||
| 020 | _a0415430348 (hbk) | ||
| 020 | _a0415430356 (pbk) | ||
| 020 | _a0203935527 (ebk) | ||
| 035 | _a348500 | ||
| 035 | _a374164 | ||
| 035 | _a374165 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 6146.I58 _bS68.2008 |
|
| 100 | 1 | _aSpurgeon, Christina | |
| 245 | 1 | 0 |
_aAdvertising and new media / _cChristina Spurgeon. |
| 260 |
_aNew York, NY : _bRoutledge, _c2008. |
||
| 300 |
_a135 p. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 | _aInternet advertising | |
| 650 | 4 | _aPublicidad en Internet | |
| 650 | 0 | _aAdvertising | |
| 650 | 4 | _aPublicidad | |
| 650 | 0 |
_aAdvertising _xSocial aspects |
|
| 650 | 4 |
_aPublicidad - _xAspectos sociales |
|
| 650 | 0 | _aMass media | |
| 650 | 4 | _aMedios de comunicación masiva | |
| 650 | 0 | _aMass media and business | |
| 650 | 4 | _aMedios de comunicación masiva y negocios | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c508231 _d508231 |
||
| 980 |
_851 _gRonald RUIZ |
||